AI training
for ecommerce operators
who actually have to ship.
Most "AI for ecommerce" content is theory. Aspi teaches you to run Claude Code, Codex, and agentic workflows inside the business you already operate — built by someone who's spent 20 years in the trenches of Amazon, not on a podcast circuit.
Built by an operator. Taught for operators.
Every "AI course" right now is run by someone who's never had a $200K month of inventory sitting in FBA. I have. The workflows I teach are the ones I run on my own businesses and on the brands I consult for.
Hands-on, not theory
We build the actual workflow on your actual data, on the call. You leave with something running, not notes.
Operator credibility
14k+ hero images, 50k+ listings, real P&L scars. The tactics map to how Amazon, Walmart, and Shopify operators actually work — not generic "AI for business."
Compounding leverage
Every workflow we ship together replaces a recurring manual task — research, listing ops, review mining, SOPs, internal tools. The ROI doesn't decay.
Operator Intelligence
A small-group cohort for ecommerce operators ready to actually integrate AI into their day-to-day. Live working sessions, a private Slack, and shared workflows you can copy into your stack on day one.
Run your business with an AI team behind you.
Eight weeks. Live sessions. Real workflows shipped by the end. You'll leave with Claude Code and Codex set up against your business, a custom internal tool stack, and the playbooks to keep building.
See the curriculum →Not ready for the cohort? Work with me directly.
For operators who want a strategist embedded in their business — implementing the same workflows the cohort learns, but custom to your team and your stack.
AI Connect
Slack access to an AI strategist. Ask anything, get unstuck fast.
- Direct Slack channel
- Workflow & tool recommendations
- Async responses within 24 hours
- Workflow templates library
AI Consulting
Bi-weekly calls plus custom workflow builds. Strategist embedded in your team.
- Bi-weekly strategy calls
- Custom workflow builds
- Claude Code / Codex set up on your stack
- Private Slack + async support
AI Build-Out
Done-for-you. We build, deploy, and hand over your entire AI infrastructure.
- Full infrastructure delivered
- Custom agents & internal tools
- Team training & SOPs
- Post-launch optimization
20 years in e-commerce taught me what to do when the rules change.
I'm John Aspinall. I've spent two decades in e-commerce — the last ten exclusively on marketplace creative and merchandising for sellers who live and die by CTR, CVR, and ACOS.
I didn't start as a designer. I started as an operator. I've worked alongside agencies, brand owners, and 8 and 9-figure sellers — by the numbers that show up in Seller Central, not by likes or design awards.
For five years I obsessed over one question: which visual decisions actually move marketplace performance? I tested systematically:
- Hero image hierarchy — which layouts get clicked, which get ignored
- Image stack sequencing — the order that converts browsers into buyers
- A+ content modules — which lift CVR, which just fill space
- Creative testing frameworks — measuring impact in dollars, not opinions
After 50,000+ listing reviews and 14,000+ hero optimizations, the playbook was clear.
Then the rules changed. Claude Code, Codex, agentic workflows — the same operators I've been helping move pixels can now move entire operations. Research, listing ops, internal tools, review mining: tasks that used to take a team and a month now take an operator and an afternoon.
So I'm pointing 20 years of operator instinct at the new leverage. Aspi is becoming the place ecommerce operators come to actually learn how to put AI to work — taught by someone who's still in the arena, not just talking about it.
Questions we hear from operators
Tactical, not theoretical. Same way we teach.
+Do I need to know how to code?
No. The whole point is that Claude Code and Codex let operators do work that previously required a developer. We start from zero and build workflows on your real business data. If you can describe what you want, you can ship it.
+Will this work for my brand and my stack?
Yes — we customize to your category, marketplace mix, and tooling. The cohort works on your actual catalog, your Seller Central data, and your team's workflows, not on toy examples.
+How much time do I need to commit per week?
Plan on 3-5 hours: one live session plus implementation between sessions. You're not just learning — you're shipping. Operators who treat it like a side project see thin results.
+How long until I see ROI?
Most operators automate or eliminate at least one recurring task by week two. Real compounding leverage shows up by week six as workflows stack. We measure in hours saved and revenue actions accelerated — not opinions.
+What if I'm already using ChatGPT?
Good — you're ahead of most. The cohort is about going from "I use ChatGPT for emails" to "agents run my listing ops in the background." Different leverage entirely.
+Do you still do creative work?
Yes, for cohort members and consulting clients. Hero images, image stacks, and A+ content are still built by our team — now informed by the same AI workflows we teach. It's available but no longer the headline.
Still need creative work done?
The hero image, image stack, and A+ work that built Aspi is still available — now run by our team and informed by the same AI workflows we teach. Best fit for operators already in the cohort or consulting.
Stop watching competitors automate. Start shipping.
Join the next free webinar — see how operators are actually using Codex inside live Amazon businesses.
RSVP — Free webinar May 28 →