After optimizing 14,000+ hero images across Amazon, Walmart, and TikTok Shop, we know exactly which visual decisions increase click-through rates — and which ones waste your ad spend. Our clients see measurable CTR lifts within 2-3 weeks, not months.
For Amazon, TikTok Shop, Walmart & marketplace sellers who are tired of paying for clicks that don't convert.
After reviewing 50,000+ marketplace listings, we see the same pattern:
☒ Hero images designed by graphic designers who have never studied click-through data.
☒ Image stacks that look polished but don't answer the questions buyers actually ask.
☒ A+ content built for aesthetics, not for the scroll behavior that drives conversions.
The result? You pay for impressions that never become clicks. And clicks that never become sales.
Your listings don't need better design. They need visual strategy built on marketplace performance data — the kind that comes from optimizing 14,000+ hero images and measuring what actually moves the needle.
You don't have a design problem.
⤷ You have a strategy problem.
Your main image is the single biggest lever for click-through rate. We redesign hero images using visual hierarchy principles tested across 14,000+ listings — so your product gets clicked, not scrolled past.
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87% of Amazon buyers scroll through images before reading a word of copy. We sequence your image stack to answer their objections in order — size, quality, use case, social proof — so they buy instead of bouncing.
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A+ content that actually lifts conversion rates — not just fills space below the fold. We build brand story modules that establish authority and give hesitant buyers the confidence to add to cart.
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Every creative change we make gets measured. You see exactly how much your CTR and conversion rate improved — in real numbers, not subjective opinions. If a change doesn't perform, we replace it.
See plans →No long-term contracts. Pause or cancel with 30 days notice. Most clients stay because the numbers speak for themselves.
We review your hero images, image stacks, A+ content, and competitor creative side-by-side. You get a specific report showing exactly where you're losing clicks and conversions — with data, not opinions.
We start with the changes that produce the fastest, largest impact — usually hero images. Every design decision is based on conversion psychology and marketplace scroll behavior, not aesthetic preference.
Every creative change gets tracked. You see the before-and-after numbers. What works gets scaled across your catalog. What underperforms gets replaced. This is not a one-time project — it compounds.
I'm John Aspinall. I've spent two decades in e-commerce — the last ten focused exclusively on marketplace creative and merchandising.
I didn't start as a designer. I started as an operator. I've worked alongside agencies, brand owners, and sellers who live and die by CTR, CVR, and ACOS. Not by likes. Not by design awards. By the numbers that show up in Seller Central.
Five years ago, I stopped doing everything else and focused entirely on one question: which visual decisions actually move marketplace performance?
I tested systematically:
□ Hero image hierarchy — which layouts get clicked and which get ignored.
□ Image stack sequencing — the order that converts browsers into buyers.
□ A+ content modules — which ones lift conversion rates and which ones just fill space.
□ Scroll behavior psychology — how real shoppers actually interact with your listing.
□ Creative testing frameworks — how to measure creative impact in dollars, not opinions.
What worked stayed. What didn't was cut. After 50,000+ listing reviews and 14,000+ hero image optimizations, the patterns are clear.
That is why I built Aspi.
Most marketplace creative looks professional. It photographs well. It wins compliments from colleagues. But it doesn't sell. It gets impressions without clicks. It gets clicks without conversions. It costs you money while looking good.
Aspi exists for sellers who are done guessing. You want to know exactly which visual changes will increase your click-through rate, your conversion rate, and your revenue — and you want someone who has done it thousands of times to show you.
If your marketplace listings don't reflect how good your product actually is, that's the problem we solve.
Most clients see CTR improvements within 2-3 weeks of implementing new hero images. Meaningful CVR lift typically shows in 30-60 days as we optimize the full visual experience and build trust through the image stack.
We build a custom brand guide through interviews and visual analysis. You get unlimited revisions until it aligns perfectly with your brand identity. Brand consistency is non-negotiable.
Initial setup requires 2-3 hours. After that, 30-60 minutes per week for feedback and approvals. We handle strategy, design, optimization, and performance tracking.
Yes. Monthly plans can be paused or cancelled with 30 days notice. We recommend a minimum 90-day commitment to see compounding performance results from creative optimization.
Creative deliverables are delivered 5-7 business days before scheduled launch date. Rush requests available on Consulting and Deliverables plans with advance notice.
No. We only work with Amazon, Walmart, TikTok Shop, Target, and other marketplace sellers. This specialization is why the creative works and the strategy converts.
Book a free visual strategy audit. We'll show you the specific changes your listings need — and what they're costing you today.
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