john aspinal

Professional Credibility and Expertise

Name and Title: Clearly state your name and title, such as "Founder & Lead Consultant."

Education and Certifications: Mention relevant degrees, advanced certifications, or specialized training. For example, a "Master's in Marketing" or "Certified Shopify Partner." This adds a layer of formal authority.

Years of Experience: State the total number of years you have been working in the industry. This provides a tangible measure of your expertise.

Specific Areas of Expertise: Go beyond a general title. Specify your niche or the particular problems you excel at solving. Examples could be "specializing in conversion rate optimization," "expert in DTC brand scaling," or "certified in enterprise-level ecommerce strategy."

Career Journey and Accomplishments

Career Highlights: Mention key roles or companies you have worked for, especially if they are well-known or relevant to your current consulting work.

Past Successes and Results: Instead of just saying you're good at your job, share specific, quantifiable achievements. For instance, "Led the marketing team that grew revenue by 300% in two years" or "Successfully launched over 50 online stores." This provides tangible evidence of your capabilities.

Awards and Recognition: If your work has been recognized by industry publications, organizations, or awards, be sure to mention it. This serves as third-party validation of your skills.