About John Aspinall | Aspi

About / John Aspinall

Twenty years in ecommerce. Still doing the work.

I didn't start with AI. I started with inventory, marketplace listings, and decisions that show up in the numbers.

14,000 hero images and 50,000 listings later, I know the work the agents should do. That's why Aspi installs the system around your catalog instead of starting from a blank prompt every morning.

John Aspinall, founder of Aspi

The work behind the method.

20 years
In ecommerce
14,000+
Hero images optimized
50,000+
Listings reviewed

An AI team around the business you already run.

Aspi installs an AI team around the ecommerce business you already run. Four-week live implementation with John Aspinall. You keep the decisions that matter.

Group

Operator Intelligence

A four-week live cohort. Build agents, workflows, and habits around your own catalog, with something working at every step.

See the program →

Private

Hands-on implementation

Advisory, consulting, and build-out around the catalog you already run. We pick the right job, build the system, and put it into practice.

Work with me →

Self-serve

Skills and guides

Working skills for Amazon creative and free guides that teach the basics of the tools operators use with AI.

Browse skills →   Aspi 101 →

What I write about.

Articles on Amazon listing creative and on running an ecommerce business with AI agents, grouped by topic.

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