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The operator journal

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Every article, grouped by the job it helps with. Pick a topic to see all of it in one place.

Amazon listing creative

11 articles
Hero images

Articles on the Amazon main image: mobile sizing, text overlays, badges, refresh timing, and the mistakes that cost clicks in search results.
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20 articles
Image stack

How to plan the images after the hero: slot order, infographics, lifestyle shots, comparison images, how-to-use frames, and variation listings.
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17 articles
A+ content

Amazon A+ and Premium A+ content guides: module choice and sequencing, design, copywriting, mobile, approval, cost, and testing.
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67 articles
Category playbooks & photography

Category-by-category Amazon image playbooks plus product photography, image requirements, and technical specs for listings.
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17 articles
CTR, CVR & testing

How to measure click-through and conversion rate on Amazon, run image tests you can trust, and read the results without fooling yourself.
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22 articles
Ads, video & Brand Store

Creative guides for Sponsored Brands, Sponsored Display, DSP, Amazon video, and Brand Store design, plus how ad creative ties back to the listing.
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58 articles
Listing optimization

Listing optimization beyond the images: titles, bullets, keywords, promotions, seasonal and Prime Day prep, returns, and creative audits.
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21 articles
AI, Rufus & listing quality

How Amazon AI features like Rufus, COSMO, and listing quality scores read your listing, and how to use AI image tools without hurting it.
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5 articles
Other marketplaces

How to adapt listing creative for Walmart, TikTok Shop, YouTube Shopping, eBay, and Shopify without reshooting for every channel.
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AI for operators

News and recaps